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With over 56,000 fans packing the halls, SGCC isn’t the place for forgettable freebies. Whether you’re targeting anime lovers, gamers, cosplayers, or collectors, this guide breaks down what custom merch actually drives engagement—plus tiered giveaway tactics, customization tips, and lead capture strategies that get results. Learn how to turn your Comic Con booth into a brand magnet.
For vendors at Singapore Comic-Con, the real struggle is finding a way to rise above the endless rows of anime pins, Funko Pops, and the usual forgettable trade show freebies. Every year, more than 56,000 people pour into Singapore Comic Con, so your booth needs giveaways that do more than just pull in a crowd; they should help you snag real leads and make your brand stick in people’s minds long after the event ends.
Singapore Comic Con draws in a lively crowd of pop culture fans, all bringing their own tastes and buying habits to the mix. About 40% of the crowd are anime and manga fans, with gamers and tech lovers making up another 35%. The remaining crowd includes cosplayers (15%) and collectors (10%), giving you several distinct groups to target with your giveaway strategy.
Spread out over four massive halls covering a whopping 200,000 square feet, this event brings together more than 400 exhibitors and showcases 480 different brands. Heavyweights such as Mighty Jaxx, Bandai Hobby, and Tamashii Nations tend to steal the spotlight, so if you’re a smaller vendor, it is essential to stand out with giveaways that people will actually remember and use.
These budget-friendly, high-quantity giveaways are perfect for drawing big crowds to your booth.
Stickers and Decals (Around $0.28 each): These are the unsung heroes of convention marketing: simple, affordable, and always a hit. Anime-themed collectible stickers offer that instant hit of satisfaction and naturally spark the kind of trading frenzy Comic-Con crowds are known for. Hand out 2,000 to 5,000 of these with no strings attached.
Acrylic keychains (Around $0.36 each): These are a hit for showing off anime characters or gaming icons. They feel surprisingly valuable for something so light, and they won’t put a dent in your budget either. Keychains with fan-favorite characters are always in demand, and attendees make a beeline for them every year.
Promotional Pens (Around $0.28 each): Everyone needs a pen, and these handy giveaways put your brand right at people’s fingertips. Go for bold colors and lively designs that capture the upbeat, energetic vibe of Comic-Con. They are perfect for anyone chasing signatures or jotting down quick notes during the event.
Sticky Note Pads (Around $0.28 each): Simple, useful, and sure to get your brand noticed long after Comic-Con wraps up. Adding anime-inspired artwork or gaming references makes your giveaways much more memorable for fans and helps your brand stick with the people you actually want to reach.
These higher-value freebies are reserved for folks willing to chat or share their contact details.
Power Banks (Around $3.73–$4.68 each): A lifesaver for anyone snapping endless cosplayer photos or glued to social media all day. Because these items feel genuinely valuable, people are much more open to sharing their contact details in exchange. Hand out 200 to 1,000 of these as part of an interactive activity or game.
Wireless Computer Mouse (Around $1.64 each): A crowd-pleaser for the gamer and techie set, which at SGCC makes up more than a third of the crowd. A gaming-themed design strikes a much deeper chord with fans than a run-of-the-mill corporate freebie ever could.
Bluetooth Speakers (Around $2.13 each): These portable speakers are a magnet for tech-savvy fans and can easily turn your booth into a lively, memorable hotspot. Hand them out as prizes during booth games or live demos.
Water Bottles (Around $2.66 each): A practical way to keep attendees hydrated, and they don’t skimp on quality either. Add anime characters or gaming designs, and people are far more likely to hang onto your giveaway. Given Singapore’s hot and humid weather, these are especially handy to have around.
Winning over VIP clients and showing your brand belongs in the premium league.
Travel Adaptors ($7.89 each): A smart pick for anyone flying in from abroad or always on the move. It puts your brand in the premium league and shows you’re thinking on a global scale.
Custom Apparel: Dri-fit shirts and hoodies turn fans into walking billboards, and they’re actually useful too. Aim to produce 100 to 500 top-quality pieces reserved just for your VIPs.
Anime and Manga Fans (40%): Go after this biggest group with crowd-pleasers like collectible keychains featuring fan-favorite anime characters, canvas tote bags printed with eye-catching anime art, and notebooks decked out with manga-inspired covers. These fans are always on the hunt for authentic merch, and they really notice when a design gets the details just right.
Gamers and Tech Fans (35%): Zero in on wireless mice with gaming designs, power banks to keep mobile gamers charged up, and Bluetooth speakers for fans who want to crank up the tunes wherever they go. For this crowd, it’s all about how well something works and how solid it feels; looks alone just won’t cut it.
Cosplayers (15%): Hand out drawstring bags for easy costume storage, add microfiber towels to help with quick outfit changes, and offer collapsible bottles so cosplayers can stay hydrated without taking up precious space throughout those long convention days.
Collectors and Merch Hunters (10%): Provide L-shape folders to keep cards and prints safe, toss in some collectible keychains , and include notebooks, which are ideal for showcasing signatures and sketches.
Set up a bold display wall packed with 10 to 15 unique sticker designs. This simple, budget-friendly setup naturally gets people lining up and snapping photos to share on social media. People can’t resist snapping photos of the sticker wall, and those pics end up all over social media, spreading the word about your booth far beyond the convention floor.
Set up charging stations where attendees can borrow branded power banks. When attendees borrow a power bank, they will leave their contact info behind, giving you an easy, organic way to collect new leads. By offering this kind of helpful service, you not only leave people with a good impression of your brand but also collect quality leads along the way.
Organize your giveaways so they increase in value with each tier:
With this strategy, you will draw bigger crowds and collect more leads without blowing your budget.
DayTech Gifts gives you several ways to customize your merch and make your brand stand out:
Some SGCC vendors have seen impressive results simply by picking their giveaways wisely. Indie toy brands like Mighty Jaxx know the power of a good giveaway; offering exclusive collectibles has helped them draw crowds to their booths year after year. You’ll find that local creators are pros at using stickers and quirky little collectibles to win over fans and keep them coming back for more.
What really makes a difference is recognizing that SGCC attendees aren’t just any crowd. They know their stuff and value genuine, high-quality merch far more than the usual run-of-the-mill freebies. Giveaways that truly tap into what fans love about pop culture do a much better job at sparking real engagement and building lasting brand loyalty.
Be sure to start planning your giveaway orders at least 6 to 8 weeks ahead so you have enough time for customization and shipping. To keep prices down, DayTech Gifts requires a minimum order size. If you’re ordering uncustomized items, expect a turnaround of about 4 to 6 weeks, while customized products typically take a bit longer, usually 4 to 8 weeks from start to finish.
When you’re sorting out your budget, don’t forget to factor in Singapore’s GST and the costs of shipping. Choosing local suppliers not only saves you money but also means you can count on more reliable, on-time deliveries than you’d typically get from overseas options.
Want your Comic-Con booth to stand out with giveaways people actually love? Take a look at DayTech Gifts’ full catalog and start mapping out your Singapore Comic Con game plan today at Daytech Gifts.
The Comic-Con vendors who really nail it know how to mix attention-grabbing freebies with smart lead-generating giveaways. Put more of your giveaway budget toward fun, crowd-pleasing freebies under a dollar, and save the remaining for bigger-ticket items that help you reel in quality leads.
Keep in mind that Comic-Con crowds are full of die-hard collectors who care a lot about authenticity and quality. Run-of-the-mill trinkets just don't click with this crowd. Instead, pick out items that really tap into what fans love about pop culture and actually come in handy while they’re at the convention.
Want to turn your Comic-Con booth into a real crowd magnet? Check out DayTech Gifts’ wide range of customizable promo items. Take a look at daytech.gifts for affordable giveaway ideas that actually make an impact.
If you know your crowd and choose your giveaways wisely, Singapore Comic Con can open the door to some truly standout opportunities for your booth. When vendors pick giveaways that truly fit their audience and booth goals, they aren’t just handing out freebies; they’re giving people an experience that sparks excitement in the moment and keeps their brand top-of-mind long after Comic Con ends.
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